ProSupps & CellFlo6™ Press Release

Client/Objectives

ProSupps is a multimillion-dollar sports nutrition brand that caters to fitness enthusiasts ages 18-45. Their audience does extend to athletes and bodybuilders, but they largely serve those who treat wellness and fitness as hobbies. 

At the time, ProSupps had just partnered up with CellFlo6™. They asked me to write a press release to spread the news that they’re bringing new, high-quality supplements into the sports nutrition space.

Challenges

The challenges here were to simply announce the news and to get people familiar with some of the main talking points. In this case, those were: 

  • The key features/benefits of CellFlo6™
  • What this partnership would mean for the future of sports nutrition

Solutions

Here are 3 ways I tackled these challenges:

  1. In the headline, I gave the big picture benefit (setting a new standard in sports nutrition) 
  2. I clarified what setting that standard meant (bringing new, advanced performance, energy, and recovery solutions to sports nutrition) 
  3. I went into more detail about how CellFlo6™ would impact ProSupps products (help in pre-workouts, improve recovery, manage weight better, and promote heart health)

Notes

I know that good copywriting involves making your message clear and easy to understand for your audience. However, in the brief, I was told to include words like “efficacious,” “proprietary,” and “innovations” in the press release. 

Also, I could’ve asked the marketing manager if separating the quotes into 1-2 sentence paragraphs each would’ve been possible. Even though I didn’t have much control over the actual quote length, I still could’ve made the press release easier to read in that way.

Otherwise, this was a more content-centered piece, especially since the main focus wasn’t on a ProSupps product.