HYDEⓇ OG PRESS RELEASE
Client/Objectives
ProSupps is a multimillion-dollar sports nutrition brand that caters to fitness enthusiasts ages 18-45. Their audience does extend to athletes and bodybuilders, but they largely serve those who treat wellness and fitness as hobbies.
ProSupps wanted me to do another press release – this time, for their (at the time) newest take on the HYDE series: HYDE® OG. The pre-workout supplement was a way to reinvigorate the brand with a new look.
Challenges
Just like with HYDE® Nightmare, the key challenge was to highlight the news without blatantly selling. Although, I still needed to find ways to make the product itself shine.
Solutions
There are tons of supplements out there in the fitness space. Because of this, my approach was to draw more attention to HYDE® OG’s uniqueness, while also pointing out what makes it versatile in the first place.
I did this in three ways:
- I mentioned how, unlike pre-workouts from other brands, HYDE® OG takes just 1 scoop to get the full experience. (Looking back, I probably could’ve done more to further stress the importance of this.)
- I also talked about how you can pair it with other supplements, and I listed HYDE® Max Pump as an example.
- I listed out HYDE® OG’s main ingredients in the 2nd paragraph and sprinkled the top benefits throughout the release.
Notes
ProSupps enjoyed my press release. In fact, it was such a success that it caught the attention of STACK3D, a media outlet that covers supplement news.
They went on to write their own press release based on this one!
