Are you having trouble writing landing pages that provide good results for your health/wellness company?

Trying to promote emotional therapy or a piece of ab equipment can be difficult when a high-value landing page requires attention to numerous sections.  

Not only do you have to be very specific about what problem you’re trying to solve.  You also have to make sure that you’re presenting your merchandise in a positive light without boring your audience.  

No worries! In this blog post, I will discuss 6 ways health/wellness companies like yours can succeed in providing sweet content. 

1) Create a Powerful Headline 

I cannot stress enough that when creating a landing page, it is a non-negotiable to use psychology when interacting with your audience. That way, it’ll be much easier to craft a good headline. 

What this means is utilizing your knowledge of your audience, specifically their pain points. “What do they struggle with? What are they scared of? What are they suspicious about?” These are some of the most important questions you must ask yourself and find answers to. If you cannot do this, then you will have limited success earning leads for your landing pages.  

On top of that, you must also express that you have a solution to their problem. The way you can begin doing this is to… 

2) Create a Specific Sub-Headline 

One of the best uses of sub-headlines is to provide value to what you’re offering your audience. Think of this as an ad description for a Facebook ad, only this time, you’re allowed the freedom to place MUCH more value on your product.  

Start by listing benefits, not just features. It’s fine to learn about the intricacies of what you’re selling, but customers don’t want to particularly know that. What they DO want to know, however, is the answer to one important question: “What’s in it for me?”  

Get specific on the benefits that you’re promising. “Will this be quicker than usual? Will I be able to spend less money on your counseling services? Will I learn any useful skills by doing this?” I guarantee you that a lot of customers are asking similar questions inside their head. 

For example, if you’re a life coach, one of the benefits you can promote right now is that when you help your clients, they will be able to focus more on important tasks, giving them the opportunity to complete them much more quickly and efficiently. 

3) Create a Genuine Bond with Your Audience  

Have you figured out the main problems that your audience has? Good; now we can work to getting them to trust you more. 

For recreational facilities and gyms, is your client base mainly consisting of men in their 20s who have low self-esteem because no matter how hard they try, they can’t achieve the physique of bodybuilders, WWE superstars, and football players? Empathize with them. Encourage them to keep chasing their dreams. Let them know that this is just the beginning of their journey to success.  

If you’re a fitness blogger, tell a quick story about how you thought achieving a large audience dedicated to cardio was impossible until you found the motivation to press onward. Talk about your other past desires and how they relate to the desires of your tailored audience. You can even confirm them of whatever criticisms they may have. 

Really dig deep into their hearts and minds, and connect with them. 

However, that DOES NOT mean taking advantage of a struggling soul to make a quick buck. Dig deep into their hearts and minds, NOT their wallets. That’s NOT what this is for. 

Speaking of what (or who) this is for… 

4) Narrow Down Who Your Services Are/Are Not For

You’ve been doing this already because of what you’ve put in the body (“the beginning of their journey” in #3 signifies that they are new and fairly inexperienced).

However, you really need to narrow down and get even more specific about this. Finding out who the best fit is and isn’t is going to be crucial for increasing your leads. 

I want you to create a “disclaimer” section that features who this is/isn’t for, right before you get to your actual product. By tailoring your audience, you don’t have to waste time with the wrong people being involved. 

The benefits for this are massive:

• Your content suddenly feels more relevant.
• You gain more subscribers who are defined and are willing to become paying customers.
• Your reviews become much higher (leading to even more new people who mesh well with you to buy your things).  

This is the sweet power of filtering, everybody.

5) Present Your Product As the Solution 

It’s finally time to advertise your product, and it’ll be much easier to do so since you’ve done all the other steps to sweeten your audience up to it.  

Whatever your product is – whether it’s a protein bar, mental health sessions, or even a podcast detailing how you can overcome stress – advertise it almost like it’s the greatest thing in the world (without being too over-the-top, of course). Present the benefits that it has to offer in such a manner that no one can refuse trying it out.  

Be clear and concise when it comes to showing off what specific problem it solves. It’s important to list as many benefits as possible, but you don’t want to go too long and have the reader become bored.    

If you really want to encourage a purchase, use elements of urgency such as limited-time-offers and discounts/multiple package deals.

However, make sure that you aren’t including these things just to evoke a reaction. People can usually tell when things are forced and feel unnatural. 

If you want to add other elements like portfolio pieces, quick tutorials, and testimonials, then be my guest. As long as you’re advertising your deal as the solution (without being scummy and overbearing), you should be good to go. 

6) Include Call-To-Action Buttons  

Call-to action buttons are the perfect cherries to go on top of any marketing sundae.

Think of an action you want the readers to take. Do you want them to share your landing page/offer with other people? Do you simply just want them to buy your product? Maybe you want them to reach out to your social media and type a specific message after buying what you have to sell? No matter what it is, it’s crucial and necessary to tell them to do this. 

“Why?” you might ask. Sometimes people will forget to do things unless they are told to do so. Having said that, it’s also fine (and maybe even recommended) creating more than one call-to-action button and placing one near the beginning and even another near the middle of your landing page.  

I Want to Hear From You 

Now that we’ve talked about how to use landing pages to generate more efficient leads, I want you to respond:  

• What is your profession?  
• Do you agree or disagree with my advice?  
• What other tips/advice would you add to this post?  

Tell me why. I want to know your opinions on what we talked about.  

Leave a comment down below, and don’t forget to share this with other people. 

Catch you later.